Booking Channels Usage Report

Every booking comes from somewhere. Most restaurants don't know which channel does the heavy lifting. The Google profile might be doing 50% of the work while you keep buying Facebook ads. Or the phone might still be dominant and your shiny booking widget is decorative.

The channels report breaks it down clearly. Every reservation is tagged with its source — website form, Google Reserve, Facebook, direct phone entry, walk-in, widget embed on a landing page. See the percentage split, total covers per channel, and the trend over time.

This is your marketing ROI check. If you spent on SEO and your website form bookings grew 30% quarter-on-quarter, that's working. If you added a Google Business profile and direct phone calls didn't drop while Google bookings climbed, you know you captured new demand. If a paid campaign ran and nothing moved, stop it.

Filter by venue to see channel performance per location — the mix is rarely the same across a chain.