Booking Channels Usage Report
Know which channel fills your tables. Stop guessing on marketing spend.
Every booking comes from somewhere. Most restaurants don't know which channel does the heavy lifting. The Google profile might be doing 50% of the work while you keep buying Facebook ads. Or the phone might still be dominant and your shiny booking widget is decorative.
The channels report breaks it down clearly. Every reservation is tagged with its source — website form, Google Reserve, Facebook, direct phone entry, walk-in, widget embed on a landing page. See the percentage split, total covers per channel, and the trend over time.
This is your marketing ROI check. If you spent on SEO and your website form bookings grew 30% quarter-on-quarter, that's working. If you added a Google Business profile and direct phone calls didn't drop while Google bookings climbed, you know you captured new demand. If a paid campaign ran and nothing moved, stop it.
Filter by venue to see channel performance per location — the mix is rarely the same across a chain.
Key benefits
Know which channel earns most
Website form, Google, Facebook, phone, walk-in — see the split in one chart.
Measure marketing spend
Campaigns, SEO, paid ads — see what actually moves bookings, not impressions.
Track channel trends
Is Google Reserve growing while phone shrinks? Tune staffing and scripts accordingly.
Per-venue channel mix
One location may be phone-heavy, another website-heavy — manage each appropriately.
Inform channel investment
Stop feeding channels that don't produce. Double down on the ones that do.
How it works
- 01
Every booking is tagged by source
Website, Google, Facebook, direct entry, widget, walk-in — automatic.
- 02
Open the channels report
See the split by count and by covers.
- 03
Pick a period
Any range — compare this month to last to measure campaigns.
- 04
Filter by venue
See which channels work for which location.
- 05
Act on it
Kill underperforming spend, double the budget on winners.
Know where your bookings really come from
Open the channels report and make marketing decisions on data.
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