Customer Database & CRM (Customer Relationship Management)

Every booking you take is a chance to learn something about the guest. But if each reservation lives in isolation, that knowledge dies with the shift. The next host meets the same guest as a stranger.

The CRM turns every reservation into a permanent record. When a booking is made — by phone, by your host, through the online form — the guest's contact details, visit count, and outcome (arrived, no-show, cancelled) are saved automatically against their profile.

Search by name, phone, or email and see the full history: every visit, every table, every note your team has left. Add tags ("VIP", "allergy", "bad payer", "wine lover"), private notes, and custom fields that fit how your restaurant works.

This is the base layer every other guest feature plugs into — autofill, preferences, ratings, top clients, chain-wide sharing. Without a clean database, none of them mean much.