CRM and Guest profiles
Guest CRM

Customer Rating

Not every guest is the same. Some always show up on time, order well, tip the team. Others book tables for eight and vanish. Your host already knows this — but if that knowledge isn't written down, it walks out the door with them.

Customer Rating is an internal five-star score that your team assigns after each visit. It's not Yelp. It's not Google reviews. Guests never see it. It's a private signal between your staff, attached to the guest record alongside visit history and preferences.

When the same guest books again, the rating is visible on the reservation — a two-star repeat no-show gets different treatment than a five-star regular. Use it to spot risky bookings, protect prime tables for reliable guests, or decide who gets the courtesy call when the restaurant is fully committed.

Over time the rating distills thousands of small observations into one visible score, so a new host can make informed calls from day one.