Guest Preferences, Tags & Allergies

A regular has told your floor three times that they're gluten-free and prefer the window booth. By the fourth visit, they shouldn't have to tell anyone again. But most systems stop at name and phone, and every shift treats every guest like a stranger.

Guest Preferences, Tags & Allergies turns one-time facts into permanent guest memory. Attach tags (VIP, celebrity, blacklisted, regular), allergies (gluten, shellfish, nuts), seating preferences (window, quiet, outdoor), and free-form notes. Every new reservation the guest makes — phone, website, Google, walk-in — surfaces those tags to the hostess before the greeting, and to the kitchen before the first order.

Tags are searchable and countable. Filter for all VIPs with a birthday this month for a campaign. Count how many shellfish-allergic guests you've seated in the last year to decide the menu. The data is not a dead field — it drives service and marketing both.