Guest Profiles and Preferences Statistics

Regulars don't come back for the food alone. They come back because someone remembered they like the corner booth, drink Malbec, can't eat shellfish, and celebrated their anniversary here last year. That kind of memory used to live in the head of one waiter. When they left, it left with them.

Guest profiles capture what matters: allergies, dietary restrictions, favorite tables, preferred seating (window, booth, quiet corner), wine choices, birthdays and anniversaries, kids' names — anything your team notices. All of it sits on the guest record, so every host and every waiter starts the next visit already knowing who this person is.

Over time these notes become statistics. See which preferences come up most across your database — how many vegan guests, how many regulars prefer the terrace — so menu changes and seating layouts match what your actual guests want.

The personal touch stops being luck. It becomes the standard.