A List of Top Clients

Most restaurants have that cluster of regulars who account for a huge share of covers. They book twice a month, bring friends, fill the private room for birthdays. If you can't see them as a group, you can't take care of them as one.

The top clients list ranks every guest in your database by the metrics that matter — number of visits, total party size across visits, internal rating. Open the list and the team sees, at a glance, who the top 20 regulars are.

Use it to plan. Send early notice of New Year's Eve availability to the top 50. Call the top 10 before a prime-table release. Brief new hosts on the names they need to recognize on sight.

Competitors like SevenRooms build their whole pitch around this — for chains and fine dining, knowing your VIPs by name is the difference between good service and memorable service.