Marketing Consent Tracking
Consent you can prove. A list that actually opens your emails.
If you email your guests, a regulator can ask you to prove they opted in. Reservation.Tools stores a timestamped marketing consent record for every customer per venue: when they subscribed, where the opt-in came from (booking form, call, import), and a unique unsubscribe token you can put in every email.
One guest — many venues? Each venue tracks its own consent, so your beach club's list stays separate from your city bistro's. When a guest unsubscribes from one, they stay subscribed to the other until they say otherwise.
Your marketing list is always the real opted-in guests, not whoever happened to eat at the restaurant once. Fewer spam complaints, higher open rates, no regulator headaches.
Key benefits
Proof, not guesswork, for every opt-in
Every consent is timestamped with its source — booking form, phone call, import — ready for any audit.
One-click unsubscribe in every email
A unique token per guest means they unsubscribe instantly and your list stays clean automatically.
Separate lists per venue
Your city bistro and your beach venue keep their own subscriber lists — one opt-out doesn't kill both.
No more emailing people who never asked
The marketing list only shows guests with an active consent — no bulk exports of random past customers.
How it works
- 01
Guest opts in on the booking form
A checkbox at the bottom of the reservation form records the consent the moment the guest confirms.
- 02
Consent is stamped per venue
Date, time, and source are saved against the guest's profile for that specific venue.
- 03
Unsubscribe link goes in every email
Include the token URL in your campaign template — one click marks the guest unsubscribed.
- 04
Export your list, always up to date
Pull the current subscriber list any time for your email platform — no stale records, no duplicates.
Email people who actually want your emails
Track consent properly and stop worrying about GDPR.
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