Reservation Source & Channel Attribution

"Google is working for us" is the kind of thing owners say without data. So is "nobody books from Facebook." Most systems don't record where a reservation came from, so both claims are guesses. Deciding where to spend marketing budget on guesses is how budgets disappear.

Reservation Source & Channel Attribution stamps every reservation with its origin — website form, Reserve with Google, Facebook/Instagram, phone, walk-in, internal. The stamp is permanent, set at creation, and shows on every reservation record. Reports can slice covers, revenue, and no-show rate by source.

This is the data that tells you Google actually brings 22% of covers with a 4% no-show rate, while Facebook brings 2% with a 15% rate. It tells you the phone is still the biggest channel despite everything, or that the website form is quietly doing most of the work. Then decisions about where to invest are based on numbers.